Client

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Independent publisher (InaBooks)

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Context

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Two newly released children's books launched simultaneously on Amazon with similar starting performance and no advertising.

January performance:

• Book A — 11 copies

• Book B — 8 copies

Sales were comparable, indicating similar baseline demand.

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Problem

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Despite strong content quality, both books had:

• low discoverability

• minimal platform exposure

• limited algorithmic surfacing

The listings were not optimized for AI-driven discovery systems or search semantics.

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Strategy

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Instead of using ads or promotions, only one change was implemented:

Semantic optimization of one book’s Amazon listing, including:

• clearer keyword alignment

• improved topical relevance language

• structured phrasing optimized for search + AI interpretation

• improved meaning clarity for recommendation systems

No price change
No reviews added
No ads run
No external traffic

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Results (First 21 Days of February)

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After optimization:

• Optimized book → 26 sales

• Non-optimized book → 2 sales

This represents:

+136% increase vs its own previous month
13× higher performance vs control book

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Interpretation

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Because the only change made was semantic optimization, the performance increase strongly suggests:

Platform discovery systems responded to improved language clarity and relevance signals.

This indicates that:

• marketplaces increasingly rely on semantic interpretation

• wording affects visibility

• AI-style understanding is already influencing ranking

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Key Insight

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Even without ads, backlinks, or marketing:

Better language = better visibility.

This confirms a critical principle:

Discoverability today is no longer just SEO — it is semantic alignment.

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Important Note on Data Size

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This is an early-stage case study based on new listings and short-term results. While not statistically large, the strength of the performance gap and controlled variable change make it a meaningful signal.

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What This Demonstrates for Brands

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If wording alone can multiply visibility for a brand-new product, then established brands can unlock even larger gains by optimizing how platforms and AI systems interpret their content.